‘Avatar’ in video games: the key to popular culture dominance

There is a storage area filled with the scale models that have been used in James Cameron's most famous films, located on the massive ship that serves as Lightstorm Entertainment's production house at Manhattan Beach, Los Angeles. 

This is the final resting place of the menacing metallic skeleton from Terminator 2 (1991), the horrifying mother alien sculpture from Aliens (1986), and the engine room mock-up used to film the interior of Titanic (1997). 

An anthropomorphic golden sculpture that has been passed down from person to person for 26 years stands in the center of this makeshift museum and reads Best Picture.

"Our Pandora world is amazing when viewed in a movie theater, but now you can explore Pandora, see it with your own eyes, and even touch a plant to see how it responds.

"You can be there!" exclaims the Oscar-winning producer Jon Landau, who has worked on films such as Titanic, Avatar (2009, the highest-grossing movie ever), and its 2022 sequel. 

Currently, he serves as an advisor for the video game Avatar: Frontiers of Pandora, which was created by Lightstorm and Ubisoft, a major French video game company. 

The game, which expands the world of the enormous blue na'vi and goes on sale on December 7.

perfectly captures how popular culture is shifting towards multimedia products that come in a variety of forms, including toys, board games, comics, and movies.

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