NFL boss Roger Goodell thinks ‘it’s great’ Taylor Swift brings ‘attention’ to league with Travis Kelce romance

NFL commissioner Roger Goodell is ecstatic that more people are watching the league's games as a result of Taylor Swift and Travis Kelce's blossoming romance. The 64-year-old businessman told "CBS Mornings" on Wednesday that it's "great in and of itself" that the couple "seems to be enjoying their relationship" — but the extra viewers are a plus as well. 

"It has connected more fans of Taylor's and more fans of the NFL in some ways," he went on to say. "To see that they have a connection, that they now have a relationship to our game and Taylor... That kind of exposure is fantastic for the league, in my opinion. As a result, we welcome it."  

Goodell also lauded Swift and Kelce for their abilities, calling her a "unbelievable artist" and him a "unbelievable player." Viewership for the NFL has increased after Swift, 33, made her maiden NFL game appearance on Sept. 24 when Kelce, 34, faced the Chicago Bears at Arrowhead Stadium in Kansas City, Mo. 

When the "Cruel Summer" singer attended a Jets game with a star-studded entourage that included Blake Lively, Ryan Reynolds, and Hugh Jackman the following month, 27 million viewers tuned in to either watch the game or catch a look of the pop superstar from her VIP suite.  

According to Variety, a Storyful publication, those viewer numbers were a 22 percent improvement over last year's Week 4 showdown. Kelce's jerseys saw a nearly 400 percent increase in sales across the Fanatics network of sites after Swift attended that first game in Kansas City. 

Meanwhile, Kelce's mother, Donna Kelce, recently stated that her son "likes attention" and is enjoying his newfound celebrity "as much" as he can. Travis stated in October that he is "enjoying the madness." The Chiefs tight end and his brother, Jason Kelce,  

have previously chastised the NFL for "overdoing it" when Swift attends games. "Right away, it felt like the cameras were more interested in the patrons," said the 36-year-old Philadelphia Eagles center on their podcast, "New Heights." 

"There were a lot of celebrities there." The NFL is not used to celebrities attending games." Travis concurred at the time, saying, "They're definitely overdoing it, especially in my situation." They're just having fun with it." Traylor, on the other hand, has continued to publicly demonstrate affection for each other despite the media uproar.  

Travis recently traveled to Argentina, where the couple had a public and PDA-filled date night. The NFL player then went to watch Swift perform at her Eras Tour concert in Buenos Aires the next night, where she honored him by modifying a phrase in her song "Karma" 

and then ran up to him at the end of her show to give him a lovely kiss. They had intended to spend Thanksgiving together, but Swift had to stay in Brazil due to the "traumatic" death of one of her fans before her concert. 

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