SI came under fire after a 4–8 season for choosing DeionSanders as "Sportsperson of the Year."

Sports Illustrated took yet another hit on Thursday when it announced that Deion Sanders, the first-year head coach of the Colorado Buffaloes, would be the 2023 Sportsperson of the Year. 

Sanders left Jackson State to take the position in Colorado. A young Pac-12 team that won only 

one game in 2022 and was years distant from its push for a national championship in the 1990s gained national attention as a result of the transfer.

When "Coach Prime" bolstered his roster through the transfer window, the result was instant hype and attention. 

Boulder then came under national notice after they won three straight games to begin 2023 and defeated TCU in the season's opening game.

Nevertheless, Colorado fell 1-8 after opening the season unbeaten, suggesting that the bright lights may have become too bright for them. 

Sports commentators and college football supporters alike cited Colorado's disappointing season finale as the reason Sanders won Sportsperson of the Year. 

Many of the fans who responded made the same joke about artificial intelligence, alluding to claims made earlier in the week that the parent business of the outlet hired AI writers to produce content for the website.  

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