The reality show "Squid Game" is as dystopian as it seems and impossible to stop watching.

Reed Hastings appeared to have misunderstood Netflix's lessons from the popularity of "Squid Game" as soon as he wore a green-and-white tracksuit to an earnings call. 

Hwang Dong-hyuk, a South Korean dramatist, wrote, directed, and created the bleak and violent parable of capitalism exploiting the desperate many for the amusement of a wealthy few.

The drama became an unexpected worldwide sensation in 2021. 

Though he didn't seem to see the irony, Hastings, the wealthy and influential tech pioneer

was more like one of the masked spectators in the game's title than a competitor risking their lives to win the prize.

The competition series "Squid Game: The Challenge," which this week brings Hwang's vision to life without the mass slaughter and most of the societal commentary,

simply serves to highlight the contrasts further. 

The show is Netflix's most recent solution to a persistent issue.

 The relatively young company needs to put in extra effort to transform its local hits into long-lasting IP because it lacks legacy franchises of its own. 

The "Squid Game" will, at some point in the future, have a second season directed by Hwang, although quality control is secondary to brand-building. 

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