Will Kim Kardashian's Skims Make Shapewear For Men Popular? 

Men's shapewear is nothing new—apparently, body-slimming garments date back to ancient Greece and Rome. 

However, in the world of menswear, no man brags about wearing a tummy smoother or body shaper like women do. 

"I've had my business for 11 years and I've only run into two guys that had shapewear," said Jennifer Lund Mahoney, a Chicago-based men's personal stylist and shopper. 

Kim Kardashian could be a game changer.The megastar's recent foray into men's underwear via her hugely successful brand Skims—which was valued at $4 billion earlier this year 

demonstrates that there may be a market for body-slimming undergarments for men. "Despite being a niche product, men's shapewear is not a new trend," Kayla Marci, senior retail analyst at Edited, a retail intelligence firm, explained.

The question is whether the line will appeal to the average guy. The answer appears to be yes, based on the brand's all-star launch campaign, which features iconic soccer player Neymar Jr.

All-NBA First-Teamer Shai Gilgeous-Alexander, and NFL Defensive Player of the Year Nick Bosa. Skims is also the NBA, WNBA, and USA Basketball's new official underwear partner.

"The expansion into the menswear space is a significant milestone for the brand and a testament to Skims' commitment to providing solutions for everyone," said Kim Kardashian, Skims' founder and creative director, in a statement.  

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